As the rising rate of obesity has cost the nation billions in added health care costs, much needed discussions about healthy eating have become more prevalent. The dominant narrative is that a host of external causes, like "food deserts," "aggressive advertising" and the "high cost of healthy food" are responsible for the widespread and detrimental consumption of junk food. But, unfortunately few Americans, even in the educated classes have approached the official narrative with even a modicum of skepticism and sough to verify its claims. Research have emerged that have cast doubt on many of the claims put forth by government and media figures. For example, in most cases, proximity to a grocery store did not increase consumption of healthy foods and in most consumers can purchase healthy fruits and vegetables at a lower cost than junk food. Anecdotal evidence seems to support the researcher's conclusions, because on every occasion that I visit my neighborhood grocery store, I witness consumers choosing unhealthy, processed foods, over healthy, affordable staples (like lentils, broccoli and tilapia). This is not simply an empty academic debate, because the flawed narrative will lead to flawed policies that will do little to stem the rising tide of obesity.