Sunday, January 3, 2010
On Political Marketing & Branding (part II)
Seemingly senseless political acts become reasonable when you analyze them as marketing phenomena. Take the Democratic Party primary; why did they choose Obama over Hillary Clinton? Hillary was clearly more experienced & intelligent. We can assume that it wasn't a question of policies, because the policies promoted by a Clinton administration would not be so drastically different than those of the Obama administration. The answer is that the powers that be in the Democratic Party believed that the Obama Brand would command a greater market share than the Clinton Brand, even though their products were virtually identical.